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The Complete Heat Pump Business System

Dominate Ductless

Webinar Fees:

ACA/NE Members: $699
Non-Members: $1,398

The registration fee is per company for up to two attendees.

The Complete Heat Pump Business System

A Four-Part Webinar Series

Presented by:

Mike Cappuccio, Dominate Ductless

March 27 – April 3 – April 10 – April 17

Module 1: Here's How Video Gets Heat Pump Customers Calling You

March 27 | 10:00–11:00 AM

Learn how to use video marketing to generate qualified heat pump leads.

Topics include:

  • Why most contractor videos fail
  • The three types of videos that generate calls
  • How to become confident on camera
  • Practical equipment recommendations
  • Turning one video into 15 pieces of content
  • Using AI tools to identify ready-to-buy customers
  • Follow-up systems that convert viewers into $10K+ jobs

Workshop Component:

Participants will develop their first high-converting video script.

Module 2: Get 'Em While They're Hot—Turning Leads into Loyal Heat Pump Customers

April 3 | 10:00–11:00 AM

Focus on response speed, follow-up systems, and closing strategies.

Topics include:

  • Why speed-to-lead matters
  • Systems to ensure no opportunity is missed
  • Customer journey improvements
  • Sales scripts and text templates
  • Automated follow-up systems
  • Referral-building strategies
  • Training your team to confidently discuss heat pumps

Workshop Component:

Identify and fix the gaps where leads are currently being lost.

Module 3: From Estimator to Solution Designer—Transforming Your Heat Pump Sales Process

April 10 | 10:00–11:00 AM

A structured, seven-step sales framework developed over 32 years.

Topics include:

  • Positioning yourself as a solution provider
  • Selling solutions rather than pricing
  • Applying a structured seven-step system
  • Improving close rates and profitability

Workshop Component:

Practice applying the seven-step system to real-world scenarios.

Module 4: The Margin Master—Building Real Wealth Through Heat Pump Installations

April 17 | 10:00–11:00 AM

A deep dive into pricing, margin, and profitability.

Topics include:

  • Understanding markup vs. margin
  • True labor cost analysis
  • Identifying hidden profit drains
  • Job portability by hour
  • Building a profitable price book
  • Competing without racing to the bottom
  • Knowing when to walk away from unprofitable work

Workshop Component:

Calculate your real costs and build pricing that pays.

Mike Cappuccio

Meet Mike Cappuccio

Mike Cappuccio is a popular speaker at conferences, dealer meetings, and industry expos, where he talks about the business opportunity contractors have when they employ a systematized ductless mini-split heat pump sales, marketing, and installation strategy.

For more than 30 years, Mike owned and operated N.E.T.R., Inc. In 2002, he began selling ductless mini-split systems. He has since grown sales from $20K annually to more than $12 million in ductless sales annually.

Mike has since sold N.E.T.R., Inc. and is giving 100% of his time to training contractors around the country to be the leaders in this segment of their business.