Module 1: Here’s How Video Gets Heat Pump Customers Calling You March 27 | 10:00–11:00 AM Learn how to use video marketing to generate qualified heat pump leads. Topics include:
- Why most contractor videos fail
- The three types of videos that generate calls
- How to become confident on camera
- Practical equipment recommendations
- Turning one video into 15 pieces of content
- Using AI tools to identify ready-to-buy customers
- Follow-up systems that convert viewers into $10K+ jobs
Workshop Component: Participants will develop their first high-converting video script.
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Module 2: Get ‘Em While They’re Hot—Turning Leads into Loyal Heat Pump Customers April 3 | 10:00–11:00 AM Focus on response speed, follow-up systems, and closing strategies. Topics include:
- Why speed-to-lead matters
- Systems to ensure no opportunity is missed
- Customer journey improvements
- Sales scripts and text templates
- Automated follow-up systems
- Referral-building strategies
- Training your team to confidently discuss heat pumps
Workshop Component: Identify and fix the gaps where leads are currently being lost.
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Module 3: From Estimator to Solution Designer—Transforming Your Heat Pump Sales Process April 10 | 10:00–11:00 AM A structured, seven-step sales framework developed over 32 years. Topics include:
- Positioning yourself as a solution provider
- Selling solutions rather than pricing
- Applying a structured seven-step system
- Improving close rates and profitability
Workshop Component: Practice applying the seven-step system to real-world scenarios.
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Module 4: The Margin Master—Building Real Wealth Through Heat Pump Installations April 17 | 10:00–11:00 AM A deep dive into pricing, margin, and profitability. Topics include:
- Understanding markup vs. margin
- True labor cost analysis
- Identifying hidden profit drains
- Job portability by hour
- Building a profitable price book
- Competing without racing to the bottom
- Knowing when to walk away from unprofitable work
Workshop Component: Calculate your real costs and build pricing that pays.
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